Local films fare better than expected
KOREA HERALD
![]() |
| “Haeundae” |
The year 2009 will be remembered as a fresh start for the Korean film industry as local movies fared better than expected, with talented filmmakers producing one notable work after another, in a way that staved off attacks from big-budget Hollywood blockbusters.
The first and foremost winner of the 2009 domestic film market is “Haeundae,” a disaster film that sold a whopping 11.5 million tickets, topping the box-office chart. The film, released on 534 screens on July 22, portrays a fictional tsunami that virtually destroys the country’s biggest beach in the southeastern port city of Busan.
Director Youn Je-kyoon signed on top-rated actors Sul Kyung-gu, Ha Ji-won, Park Joong-hoon and Uhm Jung-hwa for his film rich in computer-generated graphics, outsmarting many Hollywood blockbusters, proving the potential of a local film in the intensifying box office competition.
“Haeundae” also became the fifth Korean movie ever to reach the 10 million milestone, following in the footsteps of “The Host,” “The King and the Clown,” “Taegukgi,” “Silmido.”
In fact, seven of the top 10 grossing films this year were locally made, leading to a significant increase in the number of moviegoers who opted to watch Korean movies to 70.59 million, or 51.2 percent of the total viewership. The figure for the market share of Korean movies marks a jump from 41.6 percent in 2008.
Another high-profile box-office star was “Take-Off,” an inspirational and heart-warming tale about a rag-tag group of misfits who form the Korean National Ski-Jump team. Director Kim Yong-hwa’s film, loosely based on the true story of local ski jumpers who struggle amid national indifference toward the sport, sold 8.44 million tickets.
Independent films also attracted keen attention this year, particularly due to the success of the moving documentary “Old Partner (Weonangsori).” The film, directed by Lee Chung-ryul, focuses on a decades-long relationship between an ox and an old farmer. It was first released in just seven theaters, but the number shot up to 250 in the following months, responding to an enthusiastic reception from local audiences. It eventually earned 19 billion won ($16,000), a 95-fold return on production costs — a record that inspired many indie filmmakers. The documentary also won several honors including an award at the annual Silverdocs Documentary Festival in Washington D.C., becoming the first Korean indie film to be honored at the event.
Another noticeable trend was more Hollywood stars visiting Korea and more Korean actors attempting to break into the world stage. Back in January, Tom Cruise visited Seoul and participated in a hand printing and red carpet event ahead of the release of his latest flick, “Valkyrie.” In April, Hugh Jackman promoted “X-Men Origins: Wolverine” to Korean fans along with co-star Daniel Henney.
Several Korean stars played roles for Hollywood films this year. “My Sassy Girl” heroine Jun Ji-hyun came back to the silver screen, playing the title character for “Blood: The Last Vampire.” Jun is an A-list actress in Korea has a high profile throughout Asia thanks to the enormous success of “My Sassy Girl,” a romantic comedy that helped fuel the “Korean Wave.” As with her previous roles, however, “Blood” did not produce satisfactory results at the box office at home or overseas.
Korean pop sensation Rain starred in “Ninja Assassin,” a film written specifically for the 28-year-old Asian superstar and produced by the Wachowski Brothers. Directed by James McTiegue, the film stars Rain as Raizo, one of the world’s deadliest assassins. But its box-office performance did not meet expectations.
In contrast, Lee Byung-hun, solidified his position as an actor who could team up with Hollywood cast members. He played one of the main characters in “G.I. Joe: The Rise of Cobra” together with Channing Tatum and Sienna Miller. Directed by Stephen Sommers and produced by Lorenzo di Bonaventura, the film earned $150 million in the U.S. market alone, helping highlight the charm of Lee as an emerging Asian actor who can play other major roles in Hollywood flicks, including the sequel to “G.I. Joe.”
Meanwhile, veteran Korean actress Kim Hye-ja showcased her seasoned performance in “Mother,” directed by Bong Joon-ho. Kim was named best actress of the year at the third Asia Pacific Screen Awards for her role in the mystery thriller that was invited to the Cannes International Film Festival. The film, which centers around a murder case and obsessive maternal love, has been sold to 12 countries including Japan and the United States.
Director Park Chan-wook also strengthened his international reputation again by grabbing the jury prize at the Cannes International Film Festival for vampire thriller “Thirst.” Despite the conflicting opinions, Park went on to become the first Korean filmmaker to receive two awards in Cannes. Park previously won the festival’s second-place honor with “Oldboy” in 2004.
(insight@heraldm.com)
By Yang Sung-jin



