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Korean cuisine getting a big PR push

April 17th, 2009

Joongang Daily
March 18, 2009

Korean food is getting ready for a big push on the global stage.

The Presidential Council for National Future and Vision and the Ministry of Agriculture are set to launch a special government body responsible for globalizing and commercializing Korean food in April, according to a high-ranking government source yesterday.

The organization will be co-led by Agriculture Minister Jang Tae-pyoung and Kwak Seung-jun, chairman of the presidential council. First Lady Kim Yoon-ok will assume the tentatively named honorary chairwoman post. Officials from the Foreign and Culture ministries will also take part.

“As seen from Thailand’s success, support from the wife of the leader of the nation is crucial, and has proven most effective in promoting native food,” said the source.

In Thailand, Queen Sirikit serves a key role in the national Kitchen of the World campaign aimed at making the country a food powerhouse. Thai food is now touted as one of the world’s four major cuisines along with French, Chinese and Italian.

The organization will be doing market research, developing Korean food menus, establishing marketing strategies, managing Korean restaurants abroad and revising related rules.

The source said the organization will pave the way for another foundation that will work to globalize and commercialize Korean food. It will be jointly funded by the public and private sectors with an estimated 100 billion won ($70.9 million). A preparation committee for the body will be set up within the Korea Agro-Fisheries Trade Corp., under the Agriculture Ministry.

Separately, the Presidential Council will invite Edward Kwon, a Korean chef at the posh Burj Al Arab hotel in Dubai, and Charles Cointreau, vice president of Le Cordon Bleu Asia, to hold a seminar about the direction that Korean food should take.
By Seo Seung-wook, Seo Ji-eun Staff Reporter [spring@joongang.co.kr]

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(28) STREET FOOD I

April 17th, 2009

Korea Times
04-15-2009 16:09

090415_p16_streetfood

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Seoul’s Bukchon Hanok Village: a User’s Guide

April 17th, 2009

English Chosun Ilbo

The rooftops of the traditional Korean houses or hanok resemble a rolling wave, but beyond them lie the skyscrapers and the N Seoul Tower of Mt. Namsan. Here is a place where the Chosun Dynasty coexists with modern Korea. The Bukchon Hanok Village, nestled between the Gyeongbok and Changdeok palaces is popular with both Koreans and foreigners, inviting for a leisurely stroll as well as a structured tour of the cultural assets and an experience program.

◆ Walking Tour Around Bukchon

The Chosun Ilbo went on the cultural asset tour with a guide from Jongno district, Yoo Gang-ryul (56). It starts from the Bukchon Culture Center behind the Hyundai group headquarters right by Anguk subway station on the orange Line 3. The center’s exhibition hall offers a look at Bukchon’s history and transformation, and the evolution of hanoks. Poor scholars, we learn, brewed liquor in the Namsangol Namchon area to the south in the old days, but the wealthy palace workers of Bukchon to the north enjoyed their rice cakes. After Chosun fell, the antiques that had belonged to the rich of Bukchon trickled into what is now Insadong, says Yoo.

Gahoedong 31st street, the most beautiful alley of historic houses in Bukchon village Gahoedong 31st street, the most beautiful alley of historic houses in Bukchon village

It is these details the guides offer and which are rarely found in tour books that make the tour special. Behind the walls and across the grandiose Changdeok palace buildings lies the newly renovated Eun Deok Culture Center of Won-Buddhism. In the Chosun era, it was part of the capital’s defenses.

The nearby Ott-Painting Research Institute Chilwon, also renovated, has an impressive front courtyard and spacious verandah. Passing the quarters of Korea’s last empress Myeongseong (Queen Min) and turning into an alley, we find Gahoedong 31st street, a must-see alley with the biggest cluster of hanoks. Each roof conforms to the similar style but is uniquely different, and the walls of the homes are within arm’s reach of each other. A street of humble homes between Jeongdok Public Library and Samcheongdonggil is under major construction. New homes are being built and old ones renovated. In front of the library are several pretty tea houses and restaurants. Walking past the home of Ex-president Yun Po-sun from the library’s front gate, we return to Anguk station and the tour ends. For inquiries, call the Jongno-Gu Office Tourism Division (02)731-0851.

◆ Abundance of Museums, Galleries, Workshops

The Seoul Metropolitan Government also offers a tour program for groups of two or more people, by appointment only three days ahead for individuals and five days for groups over 10. It is also available in English, Chinese and Japanese. For spontaneous tours, a cultural expert is also stationed daily at the Bukchon Culture Center. All tours are free of charge. Call the Seoul Metropolitan Government Tourism Marketing Division at (02) 2171-2459.

If not pressed for time, just go for a walk around Bukchon. A map of tours and major landmarks, picking out historical houses, museums, galleries, workshops and sites that offer a true hanok experience, is available at the center.

englishnews@chosun.com / Apr. 16, 2009 18:05 KST

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